Google Ads Lead Campaign Setup

I need a Google Ads specialist who can build and manage a campaign that drives new-student enquiries for my driving school. The focus is squarely on beginner courses, so the messaging and keyword strategy must resonate with first–time learners and parents researching options online. Because we operate in a single local area, tight geo-targeting and refined location extensions are essential to keep the budget working efficiently.

Your job is to take the campaign from zero to live: research intent-rich keywords, structure ad groups, write compelling search ads, set up extensions, and connect conversion tracking so I can see exactly how many phone calls or form submissions turn into bookings. Please optimise for lead volume while keeping cost per enquiry reasonable, then monitor and adjust bids, negatives and copy during the first weeks to ensure steady improvements.

I’ll provide access to our existing Google Ads account, the website, and any visuals you may need. Let me know your experience with similar local-service lead generation campaigns and the metrics you typically achieve so I can move forward quickly with the right partner.